The pairing marks the first time an automobile brand and an e-commerce company have joined up to extend their customer base in India.
Customers were able to book the experiential drive from 16 November through the Amazon India website and app, with services being available in Chennai, Bangelore, Mumbai and Dehli. The experiential drive will be offered in other cities, depending on customer feedback.
In addition to the experiential drive, Chevrolet is offering a year-end retail campaign which gives customers special discounts across its product lines. The brand has also unveiled a multi-media campaign which aims to 'shatter perceptions' with its model The Beat.
Last month, to celebrate the launch of its two new models. Also in October,
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