The campaign is designed by Republic and involves five separate print advertising creatives to promote each giveaway.
This includes a push next month to coincide with the July issue, which goes on sale on June 1 and includes a CD of classic Glastonbury performances selected by festival organiser Michael Eavis. This includes tracks from Damien Rice, Sterophonics and Orbital, among others.
This first creative, appearing in targeted titles such as The Guardian, The Observer, Metro and The Big Issue, features the magazine as a tent surrounded by camping equipment, with the strapline "Q Magazine. In a field of its own every month".
Republic handled a similar push covering a six-month period last year, which coincided with a redesign and was the first advertising campaign for the magazine in three years.
Sophie Watson Smyth, Q marketing manager, said: "This latest advertising campaign is designed to continue our support for the new improved Q as it continues to reassert its authority as the essential music guide."
Media planning and buying is being handled by Starcom Motive.
Q's latest ABC figure, for July to December last year, was 162,574, a rise of 8% on the same period the previous year.
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