Glamour maintains its lead in women's monthly battle

LONDON - Conde Nast's Glamour, the title that instigated the fad for handbag-sized publications, has maintained its lead over rival Cosmopolitan this year, shooting up 8.4% on the year.

Glamour, which has stormed to first place over the last few years, posted a period-on-period increase of 1% to 582,690 and a year-on-year rise of 8.4%.

Its nearest rival, the National Magazine Company-owned Cosmopolitan which plans to challenge Glamour with the rollout of its A5 format nationwide later this year, fell 0.3% for the period with its circulation dipping to 460,655. Year on year, this figure was down by 0.5%.

In a bright period for the women's glossy sector, Cosmo was one of the few titles to record a fall in circulation. However, IPC's Marie Claire has taken the biggest fall in the past six months dropping 4.2% to 360,789, representing a 9.8% dip year on year.

Cosmo's sister title Company, which faced a growth spurt last year, has remained steady with a circulation figure of 330,751. This represented a year-on-year increase of 0.1%.

Hachette Filipacchi's Red continues to increase its ABC, up 3.6% to 196,719 -- its highest circulation figure since it launched six years ago -- and up 2.5% year on year. Hachette stablemate Elle has posted similarly solid results with an ABC of 201,309, up 0.2% on the period and a year-on-year increase of 0.5%.

IPC Media's In Style magazine has had a good six months. It is up 4.5% since June to 187,172, an increase of 6.8% year on year, benefiting from the appointment of Louise Chunn as editor in June 2002.

The investment in editorial along with an extensive TV advertising campaign has paid off for Emap's New Woman. It is up 5.4% for the period with an ABC of 290,533. However, it has fallen year on year by 1.4%.

The BBC's more mature Eve magazine has posted one of the biggest jumps over the period. It is up 8.6% on the period and 17.6% from last year at 142,382.

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