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The mobile network Giffgaff has released a TV campaign featuring a new strapline: "We’re all the boss." Fallon created the spot, which shows young people from all over the UK doing offbeat, cool and extreme things, such as jumping off a cliff, pole-dancing and recording in a studio. At the same time, messages about being your own boss and not getting tied down flash across the screen. The ad aims to highlight the freedom that Giffgaff offers its customers, whom it calls members. It was created by Darren Beresford and Rick Gayton, and directed by Josh Cole, who has shot music videos for Rudimental and Chase & Status, through Stink.