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Blood and guts abound in the mobile operator Giffgaff’s new online video. Fallon created the 90-second spot, which will be hosted on Giffgaff’s YouTube channel and on Vice’s website in time for Halloween. The spot opens with a white-clad horde running through a leisure centre to the sound of Deap Vally’s Walk Of Shame. The crowd gathers in an emptied swimming pool and everyone begins pelting each other with blood and gore. The message is that "different takes guts". Giffgaff’s TV ad earlier this year had a similar theme and featured zombies. The work was created by Gonza Delgado and Manu Diaz, and directed by Jonas & Francois through Riff Raff Films.