Hickinbotham joins GES having previously worked as sales director of Sovereign Exhibitions where he was responsible for brands such as L’Oreal and Peugeot.
Mark Eddy, GES' EMEA sales director, said the department has seen considerable growth over the past five years.
He added: "Andrew's appointment will provide additional leadership to continue to drive it forward and to begin the next stage in the development of the EMEA commercial team in this important sector."
As part of the design and build team development, Rick Hill has also been promoted from account manager to account director in a strategy aimed at strengthening the company's internal processes.
Comment below to let us know what you think.
For more print-only venue features and interviews with world-leading brands, don't miss the next issue of Event magazine by