Whether you're ballooning, singing karaoke or fighting for a boxing title - in the case of Wladimir Klitschko - "whatever it is you do, do it right" insists the strident voiceover on a TV ad for German beer brand Warsteiner.
The ad, supported by cinema online and print activity, marks somewhat of a departure for German beer advertising, so often characterised by deep booming voiceovers and panoramic views of glistening lakes.
Brand: Warsteiner
Agency: Amsterdam Worldwide
Creative: Richard Gorodecky, executive creative director
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