LONDON (Brand Republic) - The German advertising market has continued to slow during the first quarter of 2001, but there are signs that it is picking up, according to new figures from ACNielsen.
Investment in television, print and radio advertising totalled DM8.1bn (£2.58bn), a decline of 3.7% on the same period last year, which had benefited from the dotcom boom and telecommunications expansion.
However, figures for March show that expenditure fell just 1% short of March 2000, giving a much healthier outlook than February鈥檚 much greater decline of 8.8% year-on-year.
Television advertising fell 2.9% year-on-year in the first quarter. The most dramatic cuts in advertising came from sectors including telecommunications (down 41.4%), financial investments (34.2%) and detergents (32.1%).
Pro Sieben Sat 1, part of the Kirch Group, saw an overall decline of 12.4% in first-quarter revenue for its Sat 1 channel, 1.9% for Pro Sieben and 1.8% for Kabel 1. Rival broadcaster RTL faired better with an increase in gross advertising revenue. RTL鈥檚 rose 6.1%, RTL II jumped 30.8%, Vox increased 4% and Super RTL climbed 14%.