He will report directly to CEO Sarah Todd and will sit on the executive management committee. The newly-created role will see Dougan activate brand and customer experiences for Geometry's clients. He arrives from leading brand experience agency Energy where he was formerly managing director.
Dougan has led experiential across some of the world’s leading brands including: Shell, Debenhams, Vodafone, Walt Disney, BMW, LVMH, Jumeirah, Emirates Airlines, PepsiCo, Microsoft, Xbox.
Todd said: "With brand experiences being so important in inspiring engagement and selection, Andy will bring experiential magic across the customer journey, including shopper marketing, retail and store design."
Todd and Dougan worked together at G2, which merged with OgilvyOne and JWTAction in 2013 to form Geometry Global.
Commenting on his new role Dougan said: "At a time when experiential is recognised for its strategic potential and tangible ROI, I'm excited to return to the Geometry family to help enrich and grow brand experiences and nurture new capabilities around brand activation."
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Dougan’s arrival follows the recent appointment of former HeyHuman Operations Director Steve Cooper as Head of Creative Services, Geometry Global UK.