The campaign, which includes television adverts featuring the tadpoles, is based around the theory that entertainment is better when it’s free. In conjunction with the TV adverts showing a young boy fascinated by a pond of tadpoles, the experiential activity will aim to engage with children and will run between 25 October and 10 November.
The 'Down by the lilypad' experiential activity features a large inflatable dome with a digital floor projection that looks like an interactive pond that children will be able to walk on, and digital tadpoles will react to their movements.
Brand ambassadors will be on-hand to demonstrate Freeview and to provide advice and leaflets. Visitors to the activity wil alsol be able to enter a competition to win a new TV each day of the roadshow.
The tour will stop at the MK Centre in Milton Keynes, Chessington World of Adventures, London Zoo and Liverpool One shopping centre.
James Chambers, retail marketing manager at Freeview, said: "With our latest experiential road show we wanted to demonstrate that entertainment is even better when it’s free.
"By creating something fun and a bit out of the ordinary, we hope to get people thinking about Freeview differently."
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