The companies have teamed up to create an online personal beauty guide for female users called Girls' Night.
A microsite offers Virgin.net users personalised hair and beauty tips including pre-party pampering ideas and a detox guide from Garnier, which is part of the L'Oreal Group. According to Virgin.net, the ISP has about 650,000 female users.
Last month, Garnier launched its first major digital drive with the launch of garnierbeautybar.co.uk, the first web site to promote its entire stable of products (Revolution, 25 September, p4).