Gap "dress normal" by Wieden & Kennedy New York

David Fincher, who directed Fight Club and The Social Network, gets behind the camera for Gap’s return to television advertising. Fincher directs four spots for the "dress normal" campaign, which was created by Wieden & Kennedy New York. The film noir-style ads feature a confident woman as the protagonist. They will air on TV and in cinemas in the US and the UK.

Credits

Client
Gap
Executive creative directors
Creative directors
Copywriter
Art director
Head of content production
Executive producer
Producer
Brand strategists
Business affairs
Production company
Director
Executive producer/COO
Executive producer
Line producer
Director of photography
Production designer
Costume designer
Editorial company
Editor
Post producer
Post executive producer
Editorial assistants
VFX companies
Senior executive producer
Producer
Co-ordinator
NY producer
2D lead artists
Telecine company
Colourist
Mix company
Mixer
Sound designer
Producer

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