Behind the scenes: Gap builds giant human zoetrope for ad with Yard NYC
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Advertiser
Gap -
Agency
Yard NYC -
Sector
Retail brands -
Exposure
United States
"Inclusion" and "togetherness" are common themes in creative work this year. But a giant, human zoetrope is not. Gap and agency Yard NYC own world-first bragging rights to the unusual (and awesome) visual spectacular. The clothing brand modeled the color wheel hues to mimic the vitality of its spring season 2018 collection. "Meet Me in the Gap" launched on Feb 26. The campaign includes mobile, social, in-store and digital work.
