FX launches multi-million pound ad campaign for Nip/Tuck

LONDON - FX, the Fox-owned entertainment channel, is launching a multimillion-pound ad campaign to promote the new series of hit US TV show Nip/Tuck.

FX launches multi-million pound ad campaign for Nip/Tuck

The campaign, which breaks on 4 March, encompasses TV, outdoor, online and cinema work, and will highlight several new initiatives from the channel.

The creative was shot on the Nip/Tuck set in Los Angeles by well-known portrait photographer Lorenzo Agius, who was behind the iconic Trainspotting campaign.

Transport for London (TfL) has refused to carry the 48-sheet poster creative and demanded changes on the 6-sheet execution, claiming it is too racy.

This is the second time TfL has banned an FX campaign. In 2006, it refused to allow the placement of a poster ad for TV show Sleeper Cell that featured the line ‘America's next hero is a Muslim straight out of jail'.

FX, which acquired Nip/Tuck from Sky One last year, launched in the UK in 2004 and is aimed at men aged 25-44. The channel's TV shows include Dexter, 24, NCIS and Family Guy.

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