Further job cuts predicted for Leo Burnett

NEW YORK - Leo Burnett Worldwide is reportedly set to make another round of lay-offs, after shedding 9% of its workforce, totalling 200 people, at the beginning of the year.

It is believed that up to 50 jobs will be slashed -- adding to the numerous staff who have taken early retirement this year.



It has not been revealed which areas of the agency are will be affected by the redundancies. Brad Brinegar, CEO of Leo Burnett USA, resigned last week and is not set to be replaced. His resignation came days after UK creative director Mark Tutssel was named as deputy chief creative officer and vice-chairman of Leo Burnett USA.



Further job cuts would round out a tough year for Leo Burnett, which was forced to close the offices of its technology agency in San Francisco and Boston with considerable job losses.



Parent company B|Com3, which also owns the D'Arcy advertising network, cancelled its IPO earlier this year because of the difficult market conditions. Analysts believe that it is looking increasingly like a takeover target.




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