Fun Kids to exit national DAB

LONDON - Children's radio station Fun Kids will concentrate on its online, TV and London DAB presence, following its planned departure from the national DAB platform on 3 October.

Fun Kids: leaving the national DAB platform next month
Fun Kids: leaving the national DAB platform next month

Matt Deegan, creative director of Folder Media, which owns Fun Kids, said the station's time on national DAB had "done its job" and there was no reason why listeners who had been listening through national DAB wouldn't listen on its other platforms.

The station also plans to develop partnerships with children's brands such as Dennis the Menace.

Deegan said Digital One, which operates a national DAB platform, was "good value for what you get" and he would consider returning to the platform next summer. It is not known how much Fun Kids paid Digital One for space on its platform.

He added: "Digital stations will not grow by just existing. If no one knows the station exists, no one will listen. We spend as much time on marketing as we do on programming. You've got to go out and grab people to listen to the station."

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content