The event series will launch on 4 December at The Cabbage Patch in Twickenham with an ‘evening with…’ style event featuring a number of players, giving attendees the chance to take part in a Q&A session. It will be open to 70 guests, and tickets for the event will be made available to Harlequins Members and Fuller’s pub patrons.
This intimate evening is limited to an audience of 70 people and tickets are available to Harlequins Members and Fuller’s pub patrons.
A Fuller’s spokesperson told Event the experiences will take place monthly for the next six months at The Cabbage Patch, as well as The Prince Blücher in Twickenham, The Royal Oak in Isleworth, The Turk’s Head in Twickenham, The Prince’s Head in Richmond and The Admiral Nelson in Whitton.
The event series will centre around the pub experience, with further Q&As and pub quiz-style experiences planned.
Fuller’s is working with sponsorship and partnership marketing agency Brand Affair on the event series, and all events will be delivered by each pub team alongside the brand’s PR and marketing departments.
Members will also benefit from exclusive promotions in the six pub locations, giving them the chance to win exclusive Fuller’s experiences.
Jonathon Swaine, managing director of Fuller’s Inns, said: "I am a life-long fan of Harlequins, so it is a privilege for not only Fuller’s Inns but for myself to be associated with this iconic club. Fuller’s pubs have always had an affinity with rugby, with it often being a key reason for our customers to come to our pubs.
"As London’s oldest brewer and with our heart in west London, it is important to us to forge and maintain strong allegiances with the icons on our doorstep. I am looking forward to working closely with Harlequins, this it should be a great partnership for our pubs."
Imogen Gaunt, Harlequins head of marketing and communications, added: "We are delighted to be teaming up with Fuller’s Inns and to be able to offer these excellent benefits to our loyal Members as well as welcome members of the Fuller’s family to Harlequins.
"Both Harlequins and Fuller’s Inns have a long history in London with a particular local focus and we’re looking forward to beginning a long relationship together."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.