Around half the subscribers are based outside the UK and FT.com forecasts that five per cent of its full-year revenues will come from its subscription services. Users can pay £75 for additional news and analysis, or £200 for deeper global and company information.
"This says a lot about the strength of the brand," said a spokeswoman at FT.com. She added that the company is also on course to break even by the end of the year. "FT.com has never been solely reliant on advertising. It's been a healthy mix of revenue streams," she said.
About half its revenues are from advertising, with content syndication set to make up about 45 per cent by the end of the year. For June 2002, it reported 2.8 million unique users.
"We have integrated FT.com and the newspaper aggressively, which has led to cost savings and joint marketing," said the spokeswoman.
In half-year results for the six months to 30 June 2002, FT.com's parent company Pearson reported a 37 per cent fall in its FT Group internet losses. Its online ventures, which include FT.com, economist.com and CBSMarketWatch, saw an operating loss of £24 million, compared to £38m for the same period in 2001. It is forecasting a total annual loss of £35m for 2002.
Revenues for its internet operations fell slightly from £26m in the six-month period last year, to £23m this year.
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