FT.com posts record traffic figures

LONDON - FT.com, the Financial Times website which is considering introducing subscription charges, has reported record traffic figures on the site, making it the most popular business website.

The site has registered more than 55m page impressions and 2.7m unique users during January according to an ABCe audit.



Its number of unique users leapt by 13% on November 2001 figures, and rose 37% on the figures for January last year. Page impressions have also increased by 15% on the ABCe-audited figures for November 2001, and increased 29% on the same period last year.



Zach Leonard, chief operating officer of FT.com, commented: "The figures are a testament to the strength of our online editorial coverage on a range of stories, from the Enron scandal to the collapse of the Argentinian economy."



It is understood that Pearson could be looking to charge around £100 for an annual subscription to the site, in an effort to capitalise on the high levels of traffic the site receives. It is thought that subscribers to the paper may be offered a special discount, as are subscribers to rival The Wall Street Journal.



The Journal has been charging for content for several years. Although not yet profitable, WSJ.com currently has more than 500,000 subscribers who pay an annual subscription charge of $59 (£41). Subscribers to the paper are offered a discounted rate of $29.



It is likely that some content will continue to be free but access to archive material and other premium content will be via an annual subscription charge or individual per-article payments.



Last week, it was revealed that FT.com boss Michael Murphy was to leave the company as part of a business restructure by owners Pearson.



If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .



Gordon MacMillan, recommends

FT.com

Read more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content