FT.com and NYTimes to share content

LONDON - FT.com and the New York Times website, NYTimes.com, have signed an agreement allowing the two rival companies to share online content.

The deal means that NYTimes.com will publish up to 10 articles at a time from FT.com, and FT.com will publish a similar number from NYTimes.com. The content will carry the branding of the site which originated the story.



Further deals between the two companies are also possible, according to a Financial Times report.



Both companies have said they aim to reach profitability by late next year, and have been looking at ways to generate more revenue in the face of the online advertising slowdown.



They have both started developing "premium" fee-based services, which they plan to offer alongside free content.



The two companies have been forced to reduce staff in an attempt to cut costs. New York Times Digital -- which also operates the Boston Globe's website, boston.com, and newyorktoday.com -- was hit by redundancies in January this year, when about 69 employees lost their jobs, and FT.com laid off about 10% of its staff.



Topics

Staff recommends

FT.com

Read more

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now