The Financial Times continues to be the daily publication with the greatest ability to reach Europe's spending elite, according to new research from Ipsos UK.
The Ipsos survey - Europe 2005 - measures readership, television viewing, website use, consumer and business behaviour and attitudes of the top 4 per cent (ten million) high-earning consumers and decision-makers across 16 European countries.
The FT emerged at the top of the daily publication group with 6.7 per cent of the target audience claiming to read the publication, a figure five percentage points ahead of its nearest rival, the International Herald Tribune.
The Economist leads the weeklies with a 5.5 per cent average issue readership, 0.5 percentage points ahead of Time, while National Geographic is the most popular monthly with 8.3 per cent of the top-earning 4 per cent of Europeans claiming to read the magazine.
For the first time, television data was collected via a self-completion questionnaire. The data revealed that Eurosport has the highest monthly reach with 49.8 per cent claiming to watch it. In second place was MTV with a monthly reach of 37.7 per cent, narrowly ahead of EuroNews with 37.3 per cent.
As well as monitoring media trends among this affluent and powerful group, the reseach included data on their attitudes to new technologies and for paying for premium online content.
Other trends observed include a surge in ownership of consumer goods, such as DVDs and MP3 players, and a 15 per cent increase in propensity to spend money online.
David Lucas, a senior director of Ipsos Media, said: "The stability of the data reflects both the consistency of these titles in delivering desirable audiences and the continued excellence of the Europe 2000 series as a barometer of Europe's elite."
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