LONDON - The Financial Times (FT) and FT Weekend are looking to recruit subscribers with a direct marketing campaign that offers readers both newspapers for four weeks for £1.
The campaign, created by Tullo Marshall Warren, encourages businessmen and women to subscribe to both titles. It will also be rolled out across Europe, where readers will receive free delivery in addition to the trial.
The activity spans press inserts, email and online and uses the strapline 'From corporate high flyers to fly fishing in Norway'. Inserts will be placed in national titles including The Economist and Time Out, while emails will target prospects taken from the FT database.
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