FT 'China shapes the world' by DDB UK
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Advertiser
The Financial Times -
Agency
DDB UK -
Sector
Media / Entertainment Brands and Newspapers
The Financial Times has launched an integrated marketing and advertising campaign to support a new editorial series exploring the rise of China – the world’s fastest growing super power.
The campaign will promote the ‘China shapes the world’ editorial series which runs from 18 to 22 January to coincide with Chinese Premier Hu Jintao’s visit to the US.The creative will be used globally across print, online and retail, appearing in the FT, The Economist, Time, The Week, Linked In, WebAds, Interactive Investor, Investors Chronicle, Financial Adviser and Pensions Week.
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