United Kingdom

Financial Times 'stay on top of the world' by DDB UK

March 29, 2012

Financial Times 'stay on top of the world' by DDB UK
Financial Times 'stay on top of the world' by DDB UK

DDB UK has created three films with the Information Is Beautiful author David McCandless to highlight the Financial Times' position in the US as a global provider of business news.

The films were projected in 3D at New York’s Grand Central station over 27-29 March to target commuters. Using a touch-sensitive floor mat, visitors could interact with the films.

The work was created by Laura Brailsford and Sophie Knox.

Credits

Creative directors
Simon Richings
Ben Steiner
Toby Burnett
Creative team
Laura Brailsford
Sophie Knox
Business director
Charlie Elliott
Account manager
Flemming Lerche
Planner
Kathryn Gray
Director of brand and B2B marketing
Caroline Halliwell
Head of acquisition and optimisation
Fiona Spooner
Art buying
Julie Hughes

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