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The agency was tasked with creating a campaign to promote healthy living to teens aged 13-17 years old.

Dubit has created what the agency says is the first online magazine that exists only as a social networking application across Facebook and Bebo. The site contains general as well as specialist content on subjects such as gaming, music and sport. The site also feeds into a social media application called ‘Blink'.

‘Blink', includes recipes, competitions, quizzes, personal healthy eating plans and user generated content. The site will also include interviews with ‘inspirational youths' who have excelled in a variety of fields such as sport, acting, fashion and art.

The Food Standards Agency said that emphasis needs to be placed on boys within the age bracket as they are ‘less conscious of, or interested in, the health benefits of sensible eating.'

Kate Frankum, head of marketing at the FSA, said: ‘We are always looking for new ways to interact with young people. I hope that teenagers will be more willing to engage with our healthy eating advice when we communicate with them in an online environment.'

Last week the FSA launched a healthy eating initiative called 'The 21 Day Sat Fat Challenge' in The Sun newspaper. The aim of the four-week marketing campaign is to educate The Sun's reported 7.8 million readers about the dangers of consuming too much saturated fat in their diets.