The social media network, which has 20.6 million members, started using email technology company Return Path’s tools in May, in order to monitor and manage its email service.
Since it began monitoring deliverability, Friends Renuited said 92.5% of its emails were successfully delivered in June, up from just 67.1% in May.
to Brightsolid for £25m in February 2010. ITV originally bought the social network, which launched in 2000, for £120m in cash as part of its push into social media, but it was quickly overtaken by free websites such as MySpace and Facebook.
Since it began monitoring deliverability, Friends Renuited said 92.5% of its emails were successfully delivered in June, up from just 67.1% in May.
to Brightsolid for £25m in February 2010. ITV originally bought the social network, which launched in 2000, for £120m in cash as part of its push into social media, but it was quickly overtaken by free websites such as MySpace and Facebook.
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