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Could a free TV service really save anyone's marriage?

Well, that’s the claim made by one of the characters in Mr President’s light-hearted new spot for Freesat. The ad is targeting pay-TV subscribers looking for a money-saving alternative, with a range of people explaining what the service means to them. One man even says he chooses Freesat over his children. The campaign is the first work by Mr President since it won the advertising account in July after a three-way pitch. It was created by Sarah Hardcastle and Elliott Shiels, and directed by Ben Gregor through Knucklehead. Post-production was by The Mill.