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TV service Freesat has launched a campaign promoting the release of its third-generation 4K TV Box.

Narrated by comedian Paul Kaye, the ads hail the role of Freesat’s 4K TV boxes in the modern home, from recording four shows at once to re-starting live shows. While one child bests his remote-stealing brother by hiding the batteries, another teen utilises the pause feature to explain films to her other half, reassuring viewers that "I won’t last".

The work was created by Elliott Tiney and Anders Wendel, and directed by J Marlow through Outsider.