Catalogue specialist Freemans is to coordinate a new home-shopping
service for Woolworths for the next five years. The deal, which is
Sears-owned Freemans’ largest partnership ever with a retailer, is part
of an expansion planned by Philip Green, the entrepreneur who gained
control of Sears last month.
From this summer, Freemans will provide telesales, marketing and
distribution services to support Woolworths’ direct mail business.
Woolworths will also lease a warehouse in Leicester from Sears to store
and distribute products.
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