LONDON - Chelsea FC and England footballer Frank Lampard is set to become the first footballer to have his own TV channel.
frank tv, which launches today, will be available on Orange customers on their handsets through the Orange TV platform.
The first instalment on the channel will be a 50-minute programme filmed by the midfielder on his 3G mobile phone over the past year. The programme will be in the form of a video showing Lampard at home, with team-mates and at training.
The frank tv concept was developed by Orange and sports marketing agency M&C Saatchi Sports & Entertainment.
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