Fox Kids Europe (FKE) has linked with mobile technology firm m-Wise
to offer text-based services to kids in the UK.
Kids will be able to access different SMS services via the Fox Kids
website. These include themed phone logos called "Mood Swings", designed
to reflect the user's mood, interactive prize draws, ring tones, and a
ticker tape service, through which kids can publish their comments and
dedications on Fox Kids' website.
The launch follows pan-European research conducted by FKE in October
2001, into mobile phone use among children.The new service will be used
in FKE's action stations push during February half-term.