Fox Kids teams with m-Wise to run SMS service

Fox Kids Europe (FKE) has linked with mobile technology firm m-Wise

to offer text-based services to kids in the UK.



Kids will be able to access different SMS services via the Fox Kids

website. These include themed phone logos called "Mood Swings", designed

to reflect the user's mood, interactive prize draws, ring tones, and a

ticker tape service, through which kids can publish their comments and

dedications on Fox Kids' website.



The launch follows pan-European research conducted by FKE in October

2001, into mobile phone use among children.The new service will be used

in FKE's action stations push during February half-term.



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