The studio will showcase the movie 28 Weeks Later, a sequel to 2002 horror film 28 Days Later, with a trailer, background to the story, photo gallery and link to the film's official MySpace site from a Bore Me nano-site up to the film's release on 11 May.
The site is part of an exclusive three week campaign on Bore Me which includes a MPP (media player promotion) teaser campaign.
Previous 20th Century Fox releases, including X-Men3, Thank You For Smoking, Nightwatch and Severance, have also been promoted via viral campaigns on Bore Me, which has more than 2.1 million unique users per month.
The deal was brokered by DBMgrid and Starcom Digital.
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