The campaign, which will run until the end of August, will see Foster's sponsor barbecues at more than 250 Scottish Courage pubs.
The activity aims to build a mobile database of Scottish Courage customers by offering patrons the chance to win a barbecue in Australia by submitting a text message to Foster's 'G'Day for a Barbie' promotion.
Each pub will have its own SMS contact number so the brewer can gather database information based on each outlet. Mobile marketing firm 12snap is managing the campaign.