Formerly commercial director of Foster's EMEA's continental Europe arm, Trimby replaces James Lousada who left to take the position of senior vice-president of marketing and business development for Constellation Europe.
Trimby has spent the past 17 years of his career in the European drinks industry in a variety of sales, marketing and commercial roles. After 10 years at Diageo, he joined the Rosemount Estate business in 2001 as European brand director and progressed to the position of regional director - Nordics with Southcorp Wines.
Following the integration of the Southcorp and Foster's Group businesses within EMEA, in 2006 Trimby was appointed to his previous role.
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