What would you be if you weren't a brand manager?
A reporter for National Geographic; a dolphin trainer or a dance instructor.
What advice would you give someone starting their marketing career today?
Be passionate, stay focused on your consumers in everything you do and go that extra mile.
What attracted you to your current job?
Foster's Group has the best brands in the world.
What was your first job?
Junior research executive at GfK NOP.
What's your favourite restaurant?
Julie's on Portland Road in London - amazing atmosphere, great food and fantastic wines.
What can't you live without?
Green tea in the afternoon.
If you were a brand, what would you be?
Disney - because it's creative and fun.
What is your favourite campaign or slogan?
You can't beat Cadbury's campaigns. They capture people's hearts, which, in turn, translates into sales.
Do you have any hobbies?
Theatre (particularly musicals and ballet), jazz, walking.
Do you speak any other languages?
Yes. Russian and a little bit of German.
What makes you angry?
Rubbish on the streets - how difficult can it be to carry your rubbish to the nearest bin?
If you could get tickets to any event, what would it be?
Annual supply of tickets to all O2 gigs.
Feature
Brand Manager of the Week
Lucy Zorina, brand manager, Beringer & Gabbiano, Foster's Group
