Balfour will be responsible for ‘creating and implementing a five-year strategy' for the business in his role.
Balfour ran events company Fortesqueue's together with his wife Zilla. They .
"ESC Events is a very different company to Fortesqueue's with different strengths, vision and goals," said Balfour. "Having consulted on the business I am thrilled with this opportunity and can bring the lessons learned from my 20-plus years experience in the industry to the table."
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