Coombe departed mobile operator Vodafone earlier this year, having been responsible for developing its communications, retail network and employee training.
Before joining Vodafone, Coombe spent five years at Honda, rising to the position of -marketing communications manager.
During his tenure at the automotive brand, he played a role in the development of its high-profile 'The Power of Dreams' campaign.
Cruz, the former leader of Sony's central marketing team, worked across brands such as the Bravia LCD TV range and Vaio laptops.
In January, Sony put its new customer magazine online at sonymagazine.co.uk.
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