Mensah has 19 years' industry experience working for leading data agencies including Acxiom UK, Digitas and DM agency Claydon Heeley Jones before moving client side in 2003 to take on the O2 role.
During his careeer he has worked across major brands including Lloyds TSB, Hyundai, Safeway, BA, T-Mobile, Bradford & Bingley and The Guardian.
London-based EQ claims it will only recruit individuals who have worked within the industry at all levels across data planning and direct marketing.
Mensah added: "EQ's approach is to leverage its expertise and seek a deeper level of engagement with clients and candidates alike, making the recruitment process both slick and fun."
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