Kenrick, who was marketing and customer proposition director at B&Q from 2006-2008, has previously worked at Asda. She joined the supermarket as head of regional marketing in 1996 before becoming marketing director for the George clothing range.
Kenrick subsequently joined Camelot as marketing director, responsible for all marketing communication and product design related to The National Lottery.
Kenrick was replaced at B&Q by Warren Scarr, who took on a less senior marketing director role in March. While at the retailer, Kenrick oversaw the development of B&Q's official website diy.com, which was credited with driving the company's 30% year-on-year sales increase in 2008.
Since leaving B&Q, Kenrick has headed The Marketing Society May Day Alliance, a partnership between The Marketing Society and Prince Charles' May Day Trust. It aims to create a code of practice for environmental claims in advertising.
Proposals include the introduction of an umbrella strapline, ‘Another way', on products that help consumers save energy and water, as well as traffic-light labelling for product advertising.
Kenrick ranked 52nd in Marketing's 2008 Power 100 list of industry leaders.
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