Form was appointed to the project by the Media Trust, a charity that works in partnership with the media industry to build effective communications for the charity and voluntary sector, following a five-way pitch.
The design firm was asked to create a new identity that was engaging, conveying energy and creating more impact.
After presenting several different looks to the client, it was decided to incorporate one key element from the existing identity -- the box -- to introduce a vivid aqua-blue colour, to position the words Media Trust at an angle and break the box to reflect the dynamism of the organisation.
Paula Benson, co-creative director of Form, said: "We set out to create a confident and self-assured new logo that avoids any charity cliches.
"We wanted it to have a feeling of modernity, without pandering to current graphic fads or trends."
Form's challenge was to understand the services which sit underneath the Media Trust umbrella brand -- Media Trust Productions, Community Channel and Community Newswire -- and create a visible architecture that defines the parent brand with one main standalone logo and a series of sub-brand logos.
James Matheson, from the Media Trust, said: "It was a very challenging brief for Form.
"It has accomplished this by producing great work for our rebrand, and all of us at the Media Trust are very excited about the new look."
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