EHS Brann has beaten a host of other DMA agencies to develop a title, launch the campaign and design concepts for the new direct marketing publication, which will be launched later this year by Xtreme Information in partnership with the DMA and supported by Royal Mail.
EHS Brann's team, led by creative director Kate Pybus and art director Matt Page, came up with the name Benchmark, setting the tone for the standard of work expected.
Pybus said: "The name comes from my own conviction that although direct marketing contains many talented people, they are rarely asked to reach their full potential and so they don't. This new showcase is about raising the benchmark for both agencies and clients."
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