The findings come from the research company TNS Media Intelligence/CMR, which had in January predicted that adspend for 2003 would rise to $117.6bn (£70.68bn), but it has now increased the figure after strong performance in areas including Spanish-language television and cable television.
TNS Media Intelligence/CMR predicted falls only in a handful of categories: spot TV; national and local newspapers; and outdoor. The growth in cable television advertising has been revised up to 7.2% from 4.8%, partly as a bounce-back following the fall in revenues during the war in Iraq.
Internet advertising is set to remain steady at 7.4%, according to the research, while radio will rise from 3.8% growth to 4.9%.
Steven Fredericks, president and CEO of TNS Media Intelligence/CMR, said: "Despite cautious market expectations of the impact of the Iraq War, we are off to a very good start for 2003."
The research follows that from Robert Coen, director of forecasting at Universal McCann, who revised his growth estimates for the year down to 4.6%. He had originally predicted a rise of 5% for the year, but cut his estimate partly because of the uncertainty in the market at the beginning of the year over the war in Iraq.
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