The company, which has never had a customer loyalty programme, is in the final stages of negotiations with Nectar owner Loyalty Management UK to become a collection partner.
Central to the talks is the issue of whether Nectar points would be issued when consumers buy Ford vehicles or only when they pay for servicing and repairs.
The recruitment of Ford would be another high-profile acquisition for Nectar, which already has partnerships with Sainsbury's, Debenhams, Barclaycard, BP, Adams Childrenswear, Vodafone and Thresher Group.
Ford had a UK market share last year of 15.6% and sold about 400,000 cars here in 2002. It is the UK's fourth-biggest advertiser and increased its adspend last year by 13.8% to 拢95m last year.
Ford and LMUK declined to comment.
The launch of Nectar has shaken up the loyalty scheme market and rivals of its partner brands are stepping up their own programmes.
The latest announcement comes from Tesco Clubcard, which has teamed up with Marriot Hotels to offer Clubcard points to members of the hotel group's members.
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