The recession has left an indelible mark on brands' view of marketing channels. While savvy brands are already preparing for a recovery in consumer spend, they have a leaner outlook on channels and where they are willing to focus their slimmer budgets.
Click on the links below to learn about how Ford, Eurostar, More Than and KFC have fared in the recession and how they plan to market their way into recovery mode.
Mark Simpson, marketing director, Ford of Europe: 
Emma Harris, sales & marketing director, Eurostar:
Pete Markey, marketing director, More Than: