This year’s stand, created by agency Imagination, is modelled on a multi-storey children’s toy garage, complete with a giant slide for visitors to race down and the opportunity to share pictures of their experiences across social media platforms.
The exhibition stand is situated on the front row of the motoring village with the open upper deck of the stand providing visitors panoramic views of the festival and track, as well as offering plenty of photo opportunities.
Ford will use the festival to showcase products, including the world premiere of the New Focus ST diesel and the first opportunity for Brits to get up-close with the new Mustang and Vignale collection.
Visitors can also discover a range of Ford vehicles across the different storeys, including the new Ford Fiesta Red Edition. There will be an area dedicated to the 1.0l EcoBoost engine, which has won the International Engine of the Year award for the third year running.
The stand will also raise awareness of Ford’s position as official automotive partner at the Glasgow 2014 Commonwealth Games with a gymnastic area offering visitors a chance to test their upper body strength on the rings. Ford will transport their exhibition stand to Glasgow from 23 July-3 August for the Commonwealth Games festival on Glasgow Green.
Goodwood Festival of Speed runs from 26-29 June.
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