Across Europe the total annual income of shirt sponsorship in the top six European leagues increased from €393.2m to €395.5m.
The FA Premier League suffered a slight drop - down €2m to €83.5m - but the figures do not take into account some of the largest deals in the league's history.
Recently, Manchester United and Liverpool have signed record deals, which come into effect from the start of the 2010/11 season.
‘With upcoming record deals of Manchester United and Liverpool for next season, the Premier League will surely catch up the Bundesliga again', said Gareth Moore, international sales director of Sport+Markt.
Last year, only two sponsorship deals in the Premier League were with betting companies. That has now risen to seven. ‘Shirt sponsorship guarantees that betting companies reach their target group. In England, we profit from the global success and popularity of our league which makes it highly attractive for international sponsors,' Moore said.
The German Budesliga, Serie A, La Liga and the Dutch league also posted overall gains in the value of the shirt sponsorships.
The highest earning teams in Europe were, FC Bayern Munich (€20m a year), Manchester United (€16.4m), Real Madrid (€15m), FC Schalke 04 (€12) and Chelsea FC (€11.6m).
The banking and financial services sector contributed the most to the market (€75.6m), followed by betting and lottery brands (€56.4m) and energy companies (€48.3m)
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