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Foot Locker's latest campaign is directed by Aaron Ruell, best known for his role as Kip Dynamite in the film Napoleon Dynamite.

The campaign kicks off with TV spots that feature students who have an obsession with trainers, so much so that they use them to reinterpret famous moments in history.

The actors who play the Wright brothers in one of the spots are, in fact, the Wright brothers: they are twins named Brandon and Brian Wright.