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Foot Locker Europe and Adidas Originals have released a 30-second TV spot announcing the arrival of the new Hard Court Defender trainers exclusive to the retailer.

The work, created by Abbott Mead Vickers BBDO, features the rapper Snoop Lion being crowned Los Angeles’ sneaker king when a pair of Hard Court Defenders are delivered to him by a Foot Locker employee.

It was created by Michael Jones and Adam Whitaker, and directed by Ben Newman through Pulse.