Florette "bags of feelgood" by Now

The bagged-salad brand Florette is launching another ad from its "bags of feelgood" campaign. Now created the spot, which uses stop-motion to animate salad ingredients. It features a group of salad-bowl-worshipping chillies sacrificing other ingredients under a giant knife. In addition to the TV ad, Florette is launching a social media campaign encouraging people to upload pictures of their own salads on Instagram. The work was written by Juliet Kent, art directed by Clint Harding and directed by Anthony Farquhar Smith through Th1ng.