Flirtomatic has hired mobile sales house Admob to sell ads on its offering while continuing its existing relationships with rivals Screen Tonic and 4th Screen Advertising.
The service claims that hiring Admob is a result of rising demand for mobile advertising.
Flirtomatic claimed to receive 110 million page impressions on its mobile site in September, having launched last year. ±±¾©Èü³µpk10s run by Flirtomatic include Smirnoff, ITV and O2.